The new hire has an extensive background in regulatory and legal affairs, strategic market development, and institutional business development. Goodbody has previously worked in the digital assets, fintech, and financial markets industries. Official reports reveal that Goodbody will focus on growing innovative products customized for their retail and institutional users. Changpeng Zhao (CZ), the Binance CEO, said: Before joining Binance, Goodbody was the Head of Europe and the Americas at Huobi. During his tenure there, he helped in the establishment of Huobi’s Global Institutional Business department. The department brought in more than 1,000 institutions and introduced its products and services to a global audience. Goodbody also helped Huobi to create regulated businesses in new jurisdictions. He is an experienced financial markets lawyer who has provided counsel to renowned institutions like Credit Suisse, J.P. Morgan, and State Street. Yi He, Co-founder of Binance, said that Europe and Latin America are significant growth markets for Binance and the general blockchain and crypto industry. Goodbody will help the company establish a local footprint in the regions while supporting institutional and business growth worldwide.
