According to Aly Hamam, the owner of Tahini restaurant, after a decline in sales, the business resolved to shift its corporate balance sheet to Bitcoin, The Star reports. Tahini, a Middle Eastern-themed restaurant, had only three locations in London but has now expanded to four more branches in Ontario, Canada. The chain is also targeting to open between 20-25 more joints by the end of 2022. Following the shift, Hamam claimed the restaurant’s initial Bitcoin investment had spiked 300% over the period capitalizing on the growth of the cryptocurrency sector. He cited that Bitcoin has also acted as a hedge against skyrocketing inflation.
Invests the fiat profit in Bitcoin
Interestingly, the restaurant is yet to start accepting crypto payments, but instead, it invests the fiat profit in Bitcoin. In this case, Tahini has managed to sell its Bitcoin holdings to fund any new expansion. At the time of investing, Bitcoin was trading at $12,000, and by press time, the asset was valued at $41,800, a growth of about 250%. Notably, the model deployed by the restaurant points to Bitcoin’s growing status as a store of value and hedge against inflation.
Encouraging more Bitcoin involvement
Following the success, Tahini has now installed Bitcoin ATMs at each restaurant to encourage customers and employees to invest in the asset. Amid the growing crypto popularity, the emergence of ATMs is acting as a catalyst towards pushing the asset to the mainstream. According to Finbold’s previous report, almost 20,000 Bitcoin ATMs were installed in 2021, representing a figure of almost 50 machines daily. As of January 19th, there were 34,882 crypto ATMs, data by Coin ATM Radar indicates.
