According to CEO Tim Cook, the initiative is part of rebuilding the economy from the devastating effects of the coronavirus pandemic. Apple’s commitment to the economy is shifting from the company’s California base to all 50 states. The investment and new jobs are targeting emerging technologies like 5G and artificial intelligence. Apple will spend money on over 9,000 American suppliers and companies in every state, data center investments, and capital expenditures. The company will also carry out domestic spending on dozens of Apple TV+ productions in 20 states. This is part of supporting the creative industry that was among the worst hit by the pandemic.
North Carolina $1 billion campus
Notable investments include setting up a $1 billion North Carolina engineering hub in the Research Triangle area. The center will create at least 3,000 extra jobs. Apple also plans to establish a $100 million fund to support schools and community initiatives in the greater Raleigh-Durham area. Furthermore, the company will donate more than $110 million in infrastructure in about 80 counties with the greatest need. Notably, the North Carolina investment will pump over $1.5 billion into the state’s economy. With a market cap of about $2.2 billion, Apple already supports nearly 2.7 million jobs in the United States through direct employment, spending with US suppliers and manufacturers, and developer jobs in the iOS app economy.
